PLZEN PLATS
Brief: to create a bespoke, signature space for Pilsner Urquell to showcase and serve their fresh beer that came straight from the source in Plzen, Czech Republic.
The Plzen Plats bar was created as a plug & play solution where fresh Pilsner Urquell could be served to the masses in beautiful locations that reflected the brand.
We collaborated with top chefs and bars to create an ambient and relaxed setting with a food offering that complemented the fresh pours that were being served.
Plzen Plats was plugged into play in various locations around Sweden and Finland including Restaurang Hjerta, Gyllene Prag, Stockholm Beer & Whiskymässan, Göteborg Öl & Whiskymässan and more!
