JAMESON CULT FILM CLUB
For five years running, Jameson commissioned Triggur to conceptualise, manage & implement an immersive, interactive pop-up “Jameson Cult Film Club” experience, with the goal to drive awareness for the brand, recruit the “Jameson Film Tribe” and to encourage trial of the product in innovative & interactive ways.
Transforming a non-cinema venue into an immersive, pop-up, interactive film space aimed at bringing the movie to life in quirky and imaginative ways. The Cult film is screened from start to finish whilst actors & crew bring the scenes to life placing the audience in the heart of the action with immersive & special effects for all the senses. Film-inspired food & drinks served before, during and after the screening and Guest DJ’s bring the film back to life for the after party.
To date, we have produced 5 Jameson Cult Film Clubs: Taxi Driver / Pulp Fiction / Snatch / Silence of the Lambs / Ghostbusters. Each event reached up to 120 guests and took place in truly awesome and unexpected environments including Gamla Riksarkivet, Marie Laveau Club, Fightbox and Morfar Ginko in Stockholm.
