BALLANTINE´S - TOO GOOD
TO HIDE
Triggur was hired by Chivas Brothers & Pernod Ricard Sweden to coordinate & implement the pilot activation of the Ballantine's Too Good to Hide campaign, for the launch of the Ballantine's Single Malts range.
Brief: to source & activate an awe-inspiring location that was widely unknown, or "Too Good to Hide".
Triggur scouted all over Stockholm to find this unique and widely unknown venue which perfectly complemented the theme and brief.
We implemented two consecutive, unique brand & tasting experiences for journalists, trade influencers and on-trade guests who were invited to this secret location: Sweden's first nuclear reactor hall - Reaktor 1 - located 25 meters below ground.
The experience included a surprise reveal of the space with a welcome drink followed by a guided tour by the guardian of Reaktor 1. Three aroma-inspired tasting rooms were brought to life to portray the products within and were followed by a 3-course meal in collaboration with Restaurang Farang and a final tasting of the entire range hosted by Brand Ambassador, Olof Noréus.
